Ullr Fest Breckenridge Merchandise 2024 Schedule. Held annually in breckenridge, colorado, this unique event pays homage to ullr, the norse god of snow, with a lively lineup of activities and, parades that capture the essence. — crowing of ullr king and queen, blue river plaza 4 p.m.

Breckenridge invites locals and visitors of all ages to praise ullr, the norse god. Come praise ullr, the norse god of snow, in hopes of a powder.